DON'T LOOK FOR FREE.

Peppy — February 2026

Provocative. Confident. The inversion starts here.

The World Upside Down

You produce the most valuable commodity on earth. You've never been paid for it.

Visual: A person walking past a billboard, upside down. Everything is inverted.

The Extraction Receipt

What the advertising industry takes from one person, per year

What They TakeValueWhat You Get
Your time (TV, radio, billboards)~$400$0
Your data (clicks, cookies, profiles)~$235 (Meta alone)$0
Your prediction (AI models your future behaviour)~$400+$0
Total extracted> $1,000/yr$0

In any other market, the supplier gets paid. You're the supplier. You get nothing.

The Last Unmeasured Channel

ChannelSpendMeasured?
Search$200B+Every click tracked
Social$165B+Every view tracked
Display$150B+Every impression tracked
Billboards$42B+Brand awareness

Forty-two billion dollars of advertising. Not one dollar provably connected to one person.

What If You Could?

Leave this slide blank for 3 seconds.

What if you could prove — cryptographically — that a specific person was physically present in front of a specific billboard at a specific time?

And what if that person got paid for being there?

We Built It.

Cost Per Presence (CPP)

The first verifiable measurement primitive for physical-world advertising.

  • BLE beacon + GPS = double-verified proof of presence
  • On-chain settlement = transparent, tamper-proof
  • User earns a share = the inversion
We didn't improve billboards. We made them accountable.

The 30-Second Version

Person walks past billboard
        ↓
BLE beacon detects phone (proximity)
GPS confirms location (verification)
        ↓
Presence recorded on-chain
        ↓
Advertiser pays for VERIFIED presence
        ↓
Revenue split:
  50% Screen Operator
  30% User
  20% Peppy Protocol

100% passive. No surveys. No tasks. No behaviour change.

The Prototype Works

Live demo — beacon detection → dashboard update → earnings credited.

This isn't a slide. It's a working system.

Why Now (Three Collisions)

  • AI broke digital ads. Publishers losing 20-90% of traffic. Advertisers need new channels.
  • Attention became measurable. IAB + MRC global standards released Nov 2025.
  • Crypto UX finally works. Account abstraction = no wallets, no gas fees.

The Token That Earns, Owns, and Compounds

PeppyCoin — ERC-20 on zkSync Era

ActionWhat Happens
EarnWalk past screen → tokens credited
OwnExchange tokens → fractional billboard ownership
CompoundOwned billboard generates ad revenue → more tokens
BurnPremium features, staking boost → deflationary

1B hard cap. Daily mint cap enforced on-chain. Revenue-backed, not speculative.

The Identity Endgame

Anonymous → Profiled → Identity → Agentic
(zero data)  (preferences)  (self-sovereign)  (AI agent acts for you)

Today: Platform owns your profile → sells it → you get $0. Peppy: You own your profile → your agent sells access → you set the price.

CPP is the entry point. Identity is the destination.

The Unfair Advantages

  • LEDPoint: founder's profitable LED company. Direct screen operator relationships.
  • 4,213 billboards mapped. Sydney, Brisbane, Perth next.
  • Team: enterprise engineers (CommBank, Woolies, AMP) with Web3 production experience.
  • Timing: IAB standards + AI disruption + crypto UX maturity.

What We Need

Advisory board: 3-5 people who bring:

  • Ad-tech / OOH expertise
  • Token economics knowledge
  • Consumer platform go-to-market
  • Investor + brand partner networks
0.25-0.5% equity. Monthly calls. First-look on Seed round.

The Inversion

For 5,000 years, advertising extracted value from people. Peppy inverts the flow.

Don't look for free.

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