Peppy Advisor Deck

In 1998, a click became measurable. In 2026, presence becomes measurable.

Peppy — February 2026

Bold. Historical. Inevitable.

The Pattern

Year	What Became Measurable	Who Did It	What It Built
1998	A click (online)	GoTo.com → Google	$1.7T company
2004	A view (social)	Facebook	$1.6T company
2006	A stream (video)	YouTube/Google	2.5B users
2026	A presence (physical)	Peppy	?

Every time a new human action became measurable, someone built a trillion-dollar company on the metric.

Physical presence is the last unmeasured action.

The Gap

$42 billion in out-of-home advertising. Zero proof anyone saw anything. The billboard industry in 2026 is where banner ads were in 1997 — before the click.

Cost Per Presence

Google invented CPC. We invented CPP. CPC = 'Someone clicked your ad.' CPP = 'Someone was physically present in front of your screen.'

Both are measurable, verifiable, and transactable.

One built the internet economy. The other builds the physical-world economy.

How (30 Seconds)

BLE Beacon on screen → detects phone within viewing distance
GPS cross-reference → confirms physical location
Double verification → presence recorded on-chain
Advertiser charged → revenue split (operator 50%, user 30%, protocol 20%)

100% passive for the user. No surveys. No tasks. Just live your life.

It's Real

Live demo — Holy-IOT beacon → iOS app → backend → real-time dashboard.

Not a deck. Not a wireframe. A system.

Three Forces Converging

AI broke digital ads — publishers losing 20-90% of traffic. $700B model cracking.
Attention became standardised — IAB/MRC global standards, Nov 2025.
Physical ads can't be blocked — no ad-blocker for a billboard you walk past.

Advertisers need a new measurable channel. OOH is the only one left.

When Google Added Measurement, Spend Exploded

Before CPC: online advertising was ~$2B (1998). After CPC: online advertising is ~$700B (2025). 350x growth once the channel became measurable.

OOH today: $42B — unmeasured. OOH with CPP: $100B+? $200B+? Measurement doesn't just capture existing spend. It unlocks new spend.

PeppyCoin — The Protocol's Currency

Metric	CPC (Google)	CPP (Peppy)
Unit	One click	One verified presence
Payment	Advertiser → Google → Publisher	Advertiser → Protocol → Operator + User
Settlement	Google Ads platform	PeppyCoin on zkSync
User gets	Nothing	30% of ad revenue

CPP returns value to the producer for the first time in advertising history.

Own the Infrastructure

Billboard Gems = fractional ownership of physical screens. Earn tokens → buy gem → screen generates ad revenue → tokens flow back.

Retention isn't a feature. Retention = ownership.

The Four Layers

Layer	What	Revenue
1. CPP Protocol	Measure physical presence	20% protocol fee
2. Token + RWA	Own the infrastructure	Token economics
3. Identity	Self-sovereign profile	Premium data licensing
4. Agent Economy	AI transacts for you	Protocol fees on agent txns

CPP is the entry point. Identity is the endgame.

Traction

Working prototype (end-to-end)
4,213 Melbourne billboards mapped (proprietary)
7 smart contracts on zkSync testnet
Team: 6 engineers (CommBank, AMP, Woolies, DePIN production)
LEDPoint = founder's profitable LED company

The Team

Same team slide from current deck — enterprise engineers + Web3 production experience.

The Ask

We're assembling advisors who see the pattern. CPC → $1.7T was obvious in hindsight. CPP → ? is obvious right now.

Don't look for free.

01/14