The first advertisement was carved in Egypt, around 3000 BCE. Five thousand years later, the deal hasn't changed: someone captures your attention, someone else profits, you get nothing.

Stone → papyrus → print → radio → TV → internet → algorithm. The extraction didn't.

Average attention span: 47 seconds (down from 2.5 minutes in 2004).

Attention is scarcer. Demand is increasing. Price should go up for the supplier. But the supplier — you — has no seat at the table.

• Measurable (BLE + GPS double verification)
• Verifiable (on-chain attestation)
• Compensated (30% of ad revenue flows to the person)

[Person]  ←→  [BLE Beacon on Screen]  ←→  [Peppy Protocol]  ←→  [Advertiser]
   ↑                                            ↓
   └────────────── 30% of revenue ──────────────┘

Passive. Verified. Settled. Walk past screen. Earn.

This is real. Earnings credited in real-time.

$42B of OOH advertising has no attribution. When CPC made clicks measurable, digital advertising grew from $2B to $700B.

CPP doesn't just measure the existing $42B. It creates a new category — physical-world performance marketing — that could be multiples larger.

• Earn — presence → tokens (passive income)
• Own — tokens → Billboard Gems (fractional screen ownership)
• Compound — screen generates revenue → more tokens → more ownership
• Identity — transaction history becomes your digital self
• Agency — your AI transacts for you. On your terms.

Today: Platform owns your profile → sells it → you get $0. Tomorrow: You own your profile → your agent sells access → you set the price.

• AI is breaking the digital advertising model ($700B at risk)
• IAB/MRC standardised attention measurement (Nov 2025)
• Consumer crypto UX is solved (no wallets, no gas)

• Working CPP prototype
• 4,213+ billboards mapped (Melbourne), 10,000 by next week
• 7 smart contracts on zkSync testnet
• Team of 6 enterprise engineers
• LEDPoint = warm screen operator relationships

Same team slide — enterprise engineers + protocol builders.